The EU has forced the Scottish beef industry to relabel their products as "from Europe" in exchange for an advertising grant.
Quality Meat Scotland secured an £861k grant from the EU to promote Scottish beef but it came with strings attached. Scottish beef now has to have the slogan "Enjoy! It's from Europe" printed on it.
Rather than protest the hijacking of Scottish beef by the EU and the dilution of a valuable Scottish brand as you might expect a government to do, the Scottish government has instead given the directive its backing and is calling on other food producers to brand their products as European instead of Scottish.